Veidekke
Company-wide adoption of new technology
Tech adoption at an organizational level can be a slow affair. It is not only about configuring the new system and training the employees. The real challenge is employee buy-in and changing the way work gets done.
Unlock the potential
What happens if we have a one‑sided focus on the technology and what it should solve for us? New applications are always evaluated in terms of their functionality and usability. And when planning their implementation, the technical activities get all the funding, when in reality, the hard part is getting employees to accept and use it and change their behaviour and processes.
Veidekke is a leading construction contractor in Scandinavia. In 2020, they started implementing a new HR system to improve employee experience, people management and HR process efficiency.
Realising that the new software would demand new management behaviour and skills, Veidekke hired Mindshift to provide guidance.
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Mindshift performed a mapping of the company culture based on our tool Unlock Drivers, focusing on the underlying motivational drivers among employees. The analysis enabled us to predict pitfalls and how the software’s «personality», tone‑of‑voice and functionality fit the company culture. A meta message was formulated, to ensure acceptance and understanding of why the new software was necessary, and to make employees tick emotionally about the system. The insight was also the foundation for redesign of the interface, so that the behavioural design harmonized with Veidekke’s culture, drivers and barriers.
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When introducing new technology, taking a broader perspective, including competencies, culture, mindsets and behaviour change, increases the value by 15 times compared to the value of focusing on the technology alone.
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Gartner